by Rawls College of Business News - Nov 19, 2009
By Walt Nett
In the near future, every Web site on the Internet can be its own television station, driven by service to a variety of special interest groups, said a longtime developer of online video technology.
“If you can imagine it, we can build it,” said Bill Pelton, founder and chief executive officer of Bizideo.tv, which provides a variety of business-related Internet video services.
Pelton spoke Thursday to the Chief Executives Roundtable sponsored by the Rawls College of Business at Texas Tech.
Pelton gave the audience a tour of several Web sites to underline what he sees as Internet video’s future role.
Much of the role Internet video will play in business Web sites is in reaching out to special-interest communities.
Among the demonstrations was a Web site for a “nutriceutical” company that uses online video training for its sales staff, including the ability to test sales people on the material and determine how much of a training video employees actually stream in a session.
The company, Eniva, sought that kind of targeted use after legal issues arose over the claims some sales people were making about the product. Using that kind of monitored video programming allows the company to ensure employees have completed training before they begin selling the product.
Businesses should start planning now for the next phase of on-demand Internet video, Pelton said.
Rather than putting company videos on a site such as YouTube, he said, businesses should build a video space they can control.
“One you put it out there, it’s no longer yours,” he said of videos on large pooling sites. “Your competitor can put it on his Web site and use it to show how his product is better.”
Story produced by the Lubbock Avalanche-Journal
Friday, November 13, 2009