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Management and Football Go Hand-in-Hand for Coach Kingsbury

by - Aug 29, 2014

In football, work ethic and a competitive spirit are essential to success. The same can be applied to the business world. For Texas Tech football coach Kliff Kingsbury, his football success parallels the knowledge he obtained from his time at the Rawls College of Business. field Kingsbury

Kingsbury, a 2001 graduate with bachelor’s in management and former Texas Tech quarterback, enters his second year of coaching the Red Raiders. Described as a “players’ coach,” he attributes his attitude and approach toward coaching and motivating his players to the lessons he learned as an undergraduate.

“With trying to manage multiple things at once such as the team, administrative staff and coaches, my degree comes into play with a lot of the things I’ve learned from the philosophies of management,” Kingsbury said. “A big thing I’m about is motivating and empowering. That applies to both players and coaches. We try to bring in people who are great at what they do, but we have to give them the power to be great. That’s obviously something that is taught in a lot of the management courses.”

Kingsbury also noted that leadership was vital in influencing his players and creating a successful atmosphere.

“I think leadership and coaching is about influencing and motivating people in a positive manner and trying to help them reach their maximum potential,” he said. “I think that’s what I try to do in my job here: creating competition and striving to be the best.”

When reflecting upon his time at the Rawls College as a student-athlete, Kingsbury said that the competitive nature the business school offered was pivotal in instilling the drive to be successful both on and off the field.

“My experience at the Rawls was incredible. I just remember it being competitive in the classroom. I remember people wanting to be successful,” Kingsbury said. “The people who were willing to put in the time to go to the extra tutor sessions and meet with the professors were the ones who very successful – not only in the business school but have been successful in their careers. I think that’s the biggest deal: the work ethic that you saw from certain people and how it translated to their future.”

He carried on about his time at the Rawls College by saying his favorite course was Business Law taught by Jerome Schuetzeberg because the principles learned in the course were related to the everyday world and everyday experiences.

Lastly, Kingsbury offered his advice on how current students can obtain success upon graduation by setting themselves apart in such a competitive job market.

“The biggest thing is finding a way to differentiate yourself. You have to ask, ‘How are you going to set yourself apart to future employers?’ Whether that is social skills, work ethic or being the smartest person in the class, you need to find your niche and differentiate yourself and make yourself attractive to potential employers” he remarked.

Kingsbury, who was thankful for the lessons he learned from his time at the Rawls College, has shown that hard work and dedication in the classroom can lead to success in multiple facets of life.
Kingsbury practice pic

This supports the efforts outlined in the Rawls College of Business Strategic Plan. Learn more about the LEADER 2020 Strategic Plan and follow our progress on Twitter at #RawlsLeads.


Communications Manager - Texas Tech University Rawls College of Business. Email or call 806.834.4651

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